The Goat Farm brand’s custom campaign to promote goat cheeses at gyms has been launched.

From 15 September to 31 October in 270 fitness centres nationwide, consumers got the chance to see 1 of 6 videos promoting the Goat Farm brand. The campaign was created in line with the brand’s advertising slogan “Goat cheeses for special people – like you!”. The series of films refers to special moments and people accompanying the consumption of goat cheeses. Ewa Okrasa-Siniarska became the ambassador of the campaign. The campaign aims to reach new consumers, encourage the consumption of goat cheese and redirect consumers to shops where Goat Farm products can be purchased.

See video: YouTube